Sunday, December 22, 2019

Anthropogenic Global Warming - 1356 Words

Introduction Anthropogenic Global Warming Many consider global warming to be the largest threat that faces the earth today. This is just the opposite as we could not survive without global warming! The topic for this speech will be whether or not there is an imminent threat of Anthropogenic (or manmade global warming) at the end of my speech I would like the audience to develop the truce perspective on the issues of manmade global warming. This will be done through a small representation of the facts related to manmade global warming. To have a better understanding of what we’re exactly talking about in regards to the manmade global warming we will look at this chart. (See chart) The atmosphere is divided into four parts, 78% is in†¦show more content†¦Ã¢â‚¬ ¢ Polar bears and some seal species will become extinct within the next 10 years(Al Gore The Inconvenient Truth 2006 documentary) What causes people to oppose anthropogenic global warming? The premise for anthropogenic global warming on the surface appears to be a plausible one. Humans through their need for fossil fuels take CO2 from underground and release it into the atmosphere where the sun’s ray’s heat the CO2 gases and generate more heat, the more CO2 we put into the atmosphere, the more the planet warms up. The fact is if we add up all of the manmade CO2 gases the percentages are quite small. We can see this percentage in the chart below as 1.0% of manmade contribution to global warming. With the greatest effect on the earth’s climate contributed to water vapor at 95%. Anthropogenic (man-made) Contribution to the Greenhouse Effect, expressed as % of Total (water vapor INCLUDED) Based on concentrations (ppb) adjusted for heat retentionShow MoreRelatedEssay on Anthropogenic Global Warming2241 Words   |  9 PagesThe issues surrounding Global Warming or Anthropogenic Warming introduce several different hypotheses. One is the Anthropogenic Global Warming (AGW) hypotheses which has become the most looked at theory. It supports the claim that climate change is due largely in part because of human activities. It also claims that human activity will eventually bring the world to an end. While the AGW is being argued there is also the issue of what is called the Kyoto Protocol which many scientists have urged theRead MoreGlobal Warming And Climate Change1713 Words   |  7 PagesDefining the Issue Global warming is defined as the recent increase in the world s temperature that is believed to be caused by the increase of certain gases (such as carbon dioxide) in the atmosphere. There are many different theories on whether global warming is similar or not to climate change. Simplistically, climate change is different because climate change is defined as a change in global or regional climate patterns or, in particular, a change apparent from the mid to late 20th century onwardsRead MoreThe Effect Of Temperature Increases Due On Anthropogenic Warming Change The Probability Of Precipitation Deficits That Cause Severe Drought Conditions? Essay1724 Words   |  7 PagesAbstract The purpose of this article by Diffenbaugh et.al. is to determine how temperature increases due to anthropogenic warming change the probability of precipitation deficits that cause severe drought conditions, and determine what the conditions will look like in the future. They used historical precipitation and temperature data with Palmer Drought Metrics and global climate models to attempt to answer this question. It was found that in the past twenty years, the frequency of drought yearsRead MoreThe Effects Of Global Warming On The Climate Change1405 Words   |  6 PagesGlobal warming, also referred to as climate change, has become a major political topic within recent years. Essentially, a controversial debate exists regarding the causes and subsequent impacts of global warming. Nevertheless, the current consensus by most experts is that evidence unequivocally supports the measurable impacts of global warming, such as increased temperatures, melting ice, etc. A literature revie w will be conducted in order to present scientific evidence that illustrates the impactsRead MoreThe Debate On Global Warming1239 Words   |  5 Pagescontroversy concerning global warming. The controversy takes the form of public debate that centers on five issues (Mazo 30). The first issue is whether or not global warming is occurring. The second issue is whether global warming is real and extent it has occurred in the recent decades. The third question relates to the causes of global warming. The fourth question centers on the effects of global warming. The fifth question is whether any action needs to be taken to contain global warming. The author concursRead MoreGlobal Climate Change. Marc E. Wiltfong. Sec 510 – Position1581 Words   |  7 Pages Global Climate Change Marc E. Wiltfong SEC 510 – Position Paper 1 Faculty: Dr. Danielle Camacho Southern New Hampshire University Date: February 05, 2017 â€Æ' Global Climate Change Summary of the issue: Is climate change caused by mankind or is it simply a natural occurrence? If the answer were as easy as â€Å"yes, it is 100% caused by humans,† or â€Å"no it’s not at all caused by humans,† there would be very little room for argument. Two questions need to be investigated: 1) Is it probable thatRead MoreGlobal Warming Is Just A Natural Cycle?962 Words   |  4 PagesWhat if global warming is just a natural cycle? This argument is, perhaps, one of the most common raised by the average person, rather than someone who makes a career out of denying climate change. Cyclical variations in climate are well-known to the public; we all studied the ice ages in school. However, climate isn t inherently cyclical. A common misunderstanding of the climate system characterizes it like a pendulum. The planet will warm up to cancel out a previous period of cooling, spurredRead MoreGlobal Warming And Climate Change1131 Words   |  5 PagesPresident†). Warming temperatures caused by anthropogenic climate change have disastrous consequences that pose a threat to humanity and the environment. Scientists have given numerous warnings that human-caused, or anthropogenic, climate change is not only occurring now, but accelerating more quickly than predicted (Maibach, Myers, and Leiserowitz 295). Global warming contributes to climate change as a result of the release of greenhouse gases into the atmosphere (â€Å"Global Warming†). The levelRead MoreSummary : Finding On Ipcc Summary757 Words   |  4 PagesIPCC Summary for Policymakers, warming of the climate system is happening without a doubt, many of the observed changes have never happened before over decades to millennia and these changes were specially noted since the 1950’s. The consequences of these changes are reflected on the atmosphere and ocean which have warmed up, snow and ice have diminished around the globe, sea level has risen, and ultimately the concentrations of greenhouse gases have increased. Warming of the atmosphere was noted overRead MoreClimate Change And Global Warming1371 Words   |  6 Pagesdiscuss the processes that lead to climate change and strategies that can be used to address this issue. In order to comprehend how human activities contribute towards climate change and global warming, we have to truly understand the science behind this phenomenon. First of all we need to clarify what anthropogenic climate change means. This refers to the change in the amount of greenhouse gases and aerosols in the atmosphere as a result of unsustainable human activity. Greenhouse gases and aerosols

Saturday, December 14, 2019

The Pearl Free Essays

Assignment 1 † Money is the root of all evil†. To what extend is this one of the themes of the novel you studied. The Pearl by John Steinbeck – The theme of Greed Nurain Ariff This theme emerges the moment the people of La Paz get to know about Kino’s pearl and we begin to see changes in the characters. We will write a custom essay sample on The Pearl or any similar topic only for you Order Now All of them have their own selfish schemes when they learn about Kino’s pearl. When they know that Kino has the pearl the village of La Paz is alive with avarice. Everyone wants something from Kino. Everyone was affected and wanted something from the pearl. Kino was the only one in the way. The doctor wanted money for â€Å"curing† the child. The priest wanted money to fix the church. The shopkeepers, the pearl buyers, and the rest of the town wanted money for their own purposes. The pearl was a poison that ruined many good people and made the evil people worst. The doctor is pure evil. He would not treat Kino’s baby because Kino had nothing to pay him with. When the doctor heard of Kino’s sudden wealth, he said Kino was his client. As he visualized life back in Paris all he could think of was getting enough money to be able to go back again. When he went to see Kino, he even made up a fake symptom of death to scare Kino into letting him â€Å"treat† the baby. Instead, he poisoned the baby and cured him of the poison he had given the baby himself. This horrible doctor is filled with avarice. He did not care who he had to harm to get more money. All he cares about is money. The priest wanted money to fix the church. Even the priest, a person who is highly regarded in the community, has some plans on how to use the money from the sale of the pearl. It is only after this that he thinks how the pearl will affect Kino’s personal life. The priest is nearly as bad as the doctor. He also wanted money from Kino. He thinks  of certain repairs necessary for the church. He wondered what the pearl would be worth. And he wondered if he had baptized Kino’s baby, or married him for that matter. He thought if he did these things he was more likely to get money to fix the church. The priest calls on Kino and his family. He reminds them that they should show their gratitude to God for this unexpected gain and to pray for guidance in the future. Juana agrees and says that they will be married in the church. The priest is also a horrid person; he is supposed to be a holy figure, but he was poisoned by the thought of riches. These hopes caused him to lie. The new riches also affected the townspeople. The shop keepers hear about Kino’s wealth and hope to sell their clothes. They knew that an indigent man that becomes rich by luck knows how it feels to be poor. Therefore, they would get money too. The pearl buyers were also full of avarice for the pearl. They wanted to buy the pearl for a very low price so they were cheating Kino. They hoped that if they bought the pearl, the boss would promote them and they would make more money. Everyone wanted something from the pearl. Kino became the whole town’s enemy because of that. The effects of greed  after Kino finds the pearl are he learns how far others will go, including committing murder to gain wealth and the power that it brings. All those who hear about the pearl, even his neighbours  Ã¢â‚¬Å"suddenly became related to pearl, and pearl went into the dreams, the speculations, the schemes, the plans, the futures, the wishes, the needs, the lusts, the hungers, of everyone. † And since Kino stood in their way, â€Å"he became curiously every man’s enemy. Kino recognizes this desire in himself, not for wealth, but for the power the pearl can grant him. He says the pearl is his soul. Comments: Good elaboration of points. However, do you actually know the meaning of the word ‘avarice’ you use in the essay? Why don’t you just stick to the common word ‘greed’? Just in case you use it in the wrong context? Overal l, good attempt 😉 Taufiq In the novel The Pearl written by John Steinback, one of the themes is money is the root of all the evil because when Kino found the pearl everyone has a bad idea on how to manipulate Kino and become rich such as the doctor who is greedy. Before Kino had money to treat his son ,Coyotito, he was very evil and later when Kino found the Pearl he took the advantage of Kino to take the pearl that Kino would sell and poisoned his son to convince Kino to let him treat Coyotito . The priest is also evil when he needs the money to repair the church. He used the tactics so that he could have that money by saying that Coyotito should be baptised in the church and Juana and Kino should marry legally in the church. The pearl buyers are also evil when they know that Kino has found the greatest pearl that is also their source of income. They became very greedy and offered the lowest price to Kino so that they will get more income. Comments: A lot of grammatical errors can be found in your answer. Most of your sentences are also confusing and the meaning is not clear. Try to write simple and short sentences with less error. Make sure you organize your ideas before writing them. Faiqa From the novel that I studied, The Pearl by John Steinbeck, the phrase â€Å"Money is the root of all evil† is shown in the theme of greed. The doctor in this novel is an example of a greedy person. In the beginning of the novel, the doctor refused to treat Kino’s son, Coyotito, who had been stung by a scorpion as he knows Kino will not be able to pay him for the service. To him, the natives or the ‘Indians’ are nothing more than animals. However, after the discovery of the Pearl of the World, the doctor suddenly becomes concerned about Coyotito’s health. He even goes as far as to visit the sick baby at Kino’s brush house. All this is done purely because of his greed. He is hoping that by doing this, Kino will feel indebted to him. He is also certain that Kino will be able to pay him now. The priest is also a greedy person. Before the discovery of the pearl, the priest does not seem to be too interested in the affairs of the natives. However, after the discovery of the pearl the priest makes the effort of visiting Kino to remind him of his duties. The priest’s visit is actually to ensure that Kino will donate some money so that repair works can be carried out at the church. To a certain extent, I think this phrase is exposes the fact that greed brings out the worst in man. It can also be used to describe Kino’s characteristic. Before the pearl was found, Kino was contented with his life. The scene at the beginning of the novel shows how Kino’s life is peaceful. Kino is also protective over his family before he found the pearl. The description of him killing the scorpion shows how protective he is to his son. Not only is he caring and gentle with his family, he also takes good care of his belongings, for example, his canoe. But, after the discovery of the pearl, Kino becomes as cold and deadly as steel. He is willing to kill, first the attacker and then the trackers, in order to guard his pearl from falling into their hands. Kino’s character in the novel slowly changes and the author likens his behaviour to that of animals’. He is suddenly described as a snake after he hits and kicks Juana when the latter tries to throw the pearl back into the sea. Later, he is described as a lizard as he edges his way closer to the trackers before killing all of them. Finally, Kino becomes fierce and violent as the story progresses. He is ultimately described as a terrible killing machine before he kills all the trackers. Comment: Good elaboration. Some minor grammatical error can be found in the essay. Nur Alia This theme emerges the moment the people of La Paz get to know about Kino’s pearl and we begin to see changes in the characters. All of them have their own selfish schemes when they learn about Kino’s pearl. Even the priest, a person who is highly regarded in the community, has some plans on how to use the money from the sale of the pearl. It is only after this, that he thinks how the pearl will affect Kino’s personal life. Since Kino is the only one who stands in the way of the others by possessing the pearl, he becomes every man’s enemy. The doctor makes Coyotito ill so that he can then ‘treat’ Coyotito and ask for payment from Kino. Out of greed, he has betrayed the nobility of his profession. The pearl buyers conspire to cheat Kino so that they can make bigger profits. Unidentified people, envious of Kino’s pearl, attack him physically and damage his possessions. His house is ransacked and burnt down. This leaves him no choice but to abandon the safety of his community and travel into the unknown. Even Kino himself is affected by the pearl, although he plans to use it to better himself and his family’s situation, he becomes obsessed with it and turns violent, even against Juana. He becomes a changed person. He is filled with anger, turning animal-like and â€Å"hissed at Juana like a snake†, when she tried to throw the pearl he beats her up and kicks her. Comment: A lot of spelling error found in your answer. Please make sure that you recheck your essay before submitting it next time. Syazwan Based on the novel that I had studied, money is the root of all evil. Kino had found the big pearl when his son Coyotito was bitten by the scorpion. The theme of greed can be seen when the villagers knew about the big pearl. Kino tried to find good treatment for his son. The greedy doctor only wants the money as he is a selfish person. Kino tried to sell the pearl at town. The dealers only offer him a low price although they know the pearl is of a good quality. Kino was attacked by the attacker Kino saved himself when he killed the attacker. The pearl gives many problems to Kino and his family. Lastly, Coyotito was killed and Kino throws back the pearl into the sea. Comment: Your answer does not really fulfil the requirement of the question. The ideas are there but you did not explain them clearly. Please refer to your friends’ answer which received good comments from me. Ayuni In the Pearl, â€Å"Money Is the root of all evil† represents the theme of greed. The doctor refused to treat Coyotito for the scorpion’s sting as Kino has no money. After Kino’s discovery of the pearl the doctor claims that Coyotito is his patient and pretended to ‘ treat’ the baby . The doctor was just only thinking about money. The Pearl buyers planned to cheat Kino. They offer Kino a very low price for the pearl. They say that the pearl is too soft and chalky and will lose its colour. They only want to get more profit. The priest came to Kino after knowing about the discovery of the great pearl. He always thought of the church, and used religion for selfish ends. The thief and trackers tried to steal the pearl from Kino until violence happens. Kino has also become a greedy person. He does not listen to Juana when she asked him to throw back the pearl before many evil happened to them. Comment: Your answer is quite okay. Make sure you elaborate a little bit more in your exam so that your ideas will be more organized. Fatin Nabila Money is the root of all evil. The theme greed and selfishness is the theme that is extended to it. The doctor in the novel is an example of a greedy person. The doctor refused to treat Coyotito because he will not work for free. The doctor is only interested in treating Coyotito after he knows about great pearl that Kino has discovered. Moreover, the attackers and trackers are also greedy. They attempt to steal the pearl from Kino. The priest is also a greedy person. Before the discovery of the pearl, the priest does not seem to be too interested in the affair of the natives. However, after the discovery of the pearl the priest’s visit is actually to ensure that Kino will donate some money so that repair works can be carried out at the church. Comment: Your ideas are largely organized and supported. However, your answer would be more solid if you include more examples as there are a lot of characters which portrayed greed in the novel. Faris One of the themes represented in the novel The Pearl is greed. It can corrupt people. Kino found a strange pearl, and this is a good thing for Kino and his family. He hopes for a quality treatment for his son, Coyotito who was stung by an evil scorpion. He wanted to marry Juana in a church and give education to his son when he grows up. The news about it was heard by the villagers including the doctor, the priest, and the pearl buyers. At first the pearl symbolizes hope and triumph but at last it showed how men were overcame by greed when the pearl was known by the villagers. They wanted the pearl for their own use. Because they wanted the power and have the power, they would do anything to get the pearl because it is a great pearl. The pearl made them become so greedy. It shows that the money is the root of all evil. It can be seen when Kino killed the trackers who wanted to steal it. At last, Coyotito died when the tracker shot him thinking he was a coyote pup. Comment: Quite good. Please pay more attention to grammar and sentence structure. Fatin Inani One of the themes represented in The Pearl is greed. It corrupts people. Kino finds a rare pearl, and this is a good thing for him. He hopes for quality treatment for his baby who had been stung by a scorpion. He hopes that he and Juana will now be able to afford a proper wedding, as well as a better quality of life. He hopes for power and respect from others, too, as seen in his desire to get a rifle. Most of all, he hopes to give his son a good education that will ensure him a good future and enable him to look after the interests of the simple village folk. The pearl is at first, a symbol of hope and triumph, but because of the greed of men, it soon becomes a symbol of corruptibility and evil desires of man. In itself, it is not an evil thing, but the evil, selfish desire of greedy men turn into an ugly thing. Even the kind, noble, well-liked Kino falls under the power of the pearl. Here, we see a related theme, the theme of the corruptibility of man. Kino becomes obsessed with the pearl because it holds so much promise for him and his family. It blinds him to the simple beauty of his life. Juana begs him to throw it back into the sea, but he refuses. He says that it has become his soul and he cannot part with it. Comment: A good answer. Take this answer as one of the good example on how to tackle this question. Azuren The theme of greed emerges the moment the people in La Paz get to know about Kino’s pearl and we begin to see changes in the characters. All of them have their selfish schemes when they know about the pearl. Even the priest, a person who is highly regarded in the community has plans on how to use the money from the sale of the pearl. Since Kino is the only one who stands in the way of the others by possessing the pearl, he becomes every man’s enemy. Therefore, many attempts are made to get rid of him. The greed of the people makes them willing to do anything to get the pearl, for example poison the child, burn Kino’s house, destroy his canoe and even try to kill Kino and his family. Even Kino himself is affected by the pearl. Although he plans to use it to better himself and his family situation, he becomes obsessed with it and turns violent, even againts Juana. Kino’s anger turn to rage when he discovers that Juana is about to throw away the pearl. He beats her up and kicks her. Kino whom we first see as a loving and protective family man, is now more concerned about the pearl. All of these show how money can change people and the theme of greed is one of the themes found in this novel. Comment: Your answer needs to be written in paragraphs to make it more organized. Be careful of your grammar. How to cite The Pearl, Papers

Friday, December 6, 2019

Marketing Strategic Business Analysis

Question: Discuss about the Marketing for Strategic Business Analysis. Answer: Introduction This research paper would be helpful in order to develop a marketing plan for 3M Australia in an effective way. This paper would also be valuable to conduct an environmental analysis such as: Macro/Micro/Internal environment, SWOT analysis to understand the internal as well as external factors related to the firm. Along with this, the research paper would also be advantageous to set the goals objectives of the marketing plan for the next 12 months. This paper would also be useful to design the marketing mix for 3M Australia. For this research paper, I would like to select chemical product line or chemical products of 3M to re-launch the product of the firm in an effective and an appropriate manner. Chemical product line of 3M covers approximately 15% of total sales of the firm (3M Australia Pty Ltd. 2016). Along with this, it is well known that, the current regulations of Australia that are associated with the chemical products are very complex. The firm is obliged to work as per th e legislation that also creates troubles for the firm. But, with regard to chemical products, 3M is different from other chemical companies. The main reason behind it is that 3M Australia does not focus only on chemicals but also operates its businesses a small-medium business within the nation. Environmental Analysis Environmental analysis is a strategic process that plays a critical role in order to make out all the external as well as internal elements that may affect the overall performance of an organization. Along with this, in order to conduct an environmental analysis, a business firm performs the Macro/Micro/Internal environment and SWOT analysis in an effective and a more comprehensive manner (Aaker, Kumar and Day, 2008).Moreover, a business firm takes help of competitor and customer analysis tools to conduct Macro/Micro/Internal environment analyses effectively. The environment analysis of 3M Australia is as below: Competitor Analysis: Currently, 3M delivers just about 4,000 products in the marketplace that points out that the firm has an extremely assorted product portfolio with its core business such as: electro communications, graphics display, health care, transport, office equipment, plastics, cleaning chemicals, and so on. Along with this, it should also be noted down that there are a lot of competitors of 3M Australia. For case, Avery Dennison Corporation, Textron Inc, Conmed Corporation, Tyco International Ltd, Balchem Corporation, Honeywell International Inc, etc. are the major competitors of 3M Australia that has created high competition for the firm (3M Australia Pty Ltd. 2016). In addition to this, all of these competitors created pressure to the 3M Australia by operating their business in the global marketplace. Customer Analysis: In the perspective of customer analysis, the industrial users as well as firms are the main target customers of the chemical products of 3M Australia. Along with this, the customers of the firm collect all the information about the products and also make a comprehensive comparison with its competitors before purchasing chemical as well as cleaning from the 3M Australia (Kotler and Keller, 2011). Nowadays, industrial users pay their attention on the quality, costs, and sustainability features of the chemical products.3M Australia understands the needs wants of clients and also provides products according to the requests of the clients. SWOT analysis: A business firm conducts SWOT analysis to find out the strengths, weakness, opportunities and threats that are associated with the firm. The 3M Australia also conducts SWOT analysis in order to capture the opportunities and to reduce threats in an effective and a more comprehensive manner (Ebers and Wied, 2007). The SWOT analysis of 3MAustraliais as below: Strengths Weakness Expanded Business With More Than 4000 Products Strong Leadership Large Team (3M Australia Pty Ltd. 2016). Focus on Innovation Different In Terms Of Revenue Streams High Investments In Research Development Low Growth Rate Continuous Reinvestment Increased Debt (3M Australia Pty Ltd. 2016). Environmental and Legal Issues Affected Image Opportunities Threats Growing Economy E-business Model to Enhance Efficiency Sales (Bhm, 2009). Entrance in New Markets Entrance in New Product Line Global Competitors Unfriendly Environmental Regulations Affect Image Position High Raw Material Cost Low Profit Margin (3M Australia Pty Ltd. 2016). The SWOT analysis indicates that 3M has strong position in the global market place. Along with this, there are a lot of weaknesses of the firm that are influencing the image as well as position of the firm in a negative manner. Moreover, it should also be noted down that, high competitions and strict rules regulations of the nation are also affecting the productivity, profitability, and revenues of the firm (Boone, and Kurtz, 2010). But, it is also observed that there are a lot of opportunities available that the firm must capture to improve its position as well as image and also to accomplish competitive advantages in an effective and an appropriate manner. Objective: It is well know that each and every organization develops its goals and objectives to accomplish the strategic goals of the firm in an effective and a comprehensive manner. Along with this, the objectives provide direction to the firm; so that it can accomplish its desire outcomes in a pre-determined time period. 3M Australia also has its own objectives in order to conduct marketing plan in an effective way (3M Australia Pty Ltd. 2016). The major objectives of the marketing plan of 3M Australia are as below: To improve the level of sales, profit, and market share of chemical product line by 80% in upcoming years To implement innovative marketing strategies in order to attract the global industrial users for chemical product Segmentation, Targeting and Positioning: It is true that every organization decides its target market to promote new products to attract new customers and to retain existing customers in an effective way. Along with this, the below picture is helpful to demonstrate the market segmentation, targeting and positioning map of the company. (Source: Perner, 2008). For this chemical product line, 3MAustralia focuses on different groups of potential customers of chemical as well as cleaner products. Moreover, 3M Australia adopts and uses geographic segmentation strategy in order to accomplish the goals and objectives of the marketing plan and to achieve competitive advantages in an effective and a more comprehensive manner.3M uses the geographic segmentation to make out and target potential consumers in the Australian market (Kim, Song, and Kim, 2009). Along with this, 3M segments Australia market in rural as well as urban areas in order to target the potential industrial users as well as customers of chemical cleaners products in both areas. On the other hand, the 3M Australia positions its chemical units as well as products stores in the industrial areas and industrial locations of major city. 3M also locates chemical units and products stores in some specific chemical industry zones in order to easily reach and to cover potential clients within the nation (Henry, 2008). For that reason, it can be said that, 3M mainly targets the industrial users, offices and home users and also targets all the urban as well as rural industrial areas for the success and growth of the firm. Marketing Mix Strategy Marketing mix illustrates the 4 Ps (Product, Promotion, Place, and Price) of 3M that plays a significant role in order to position chemical products in the target market effectively. Nowadays, 3M has posed itself as a maker of top cleaning chemicals products. Along with this, quality products, simple chemical storage, less waste, etc. are the major features of the products of the 3M Australia (Perner, 2008). The below picture illustrate the main characteristics of positioning strategy of 3M: (Source: Bischoff, 2011). On the other hand, the marketing mix of the firm is described as below: Product: 3M offers automated chemical dispensing and top-performing cleaning chemicals products to its customers. Along with this, the chemical products of 3M are divided into two categories: general purpose chemicals products and specialist chemicals products.3M focuses on the quality and durability of the products. In addition, 3M also manufactures eco-friendly chemical products in order to target the environmental friendly industrial users or customers in a proper way. Price: 3M decides the price of chemical cleaning product as per the market demand of the product. Moreover, 3M mainly focuses on reasonable price to increase the sale of the products in both the urban as well as rural market (Lamb, Hair, and McDaniel, 2008). Place: The 3M Australia situates its manufacturing units as well as stores in the commercial/ industrial areas of each major city in order to cover all the customers in an effective and an ease way. Along with this, 3M Australia should take help of the Internet to attain the potential users of the product. Moreover, 3M also focuses on distribution strategy as well as supply chain management in order to offer the chemical products to the customers at the right time and at the right place. Promotion: The promotion strategy is an important part of the marketing plan that plays a significant role in order to attract and retain customers of the firm. For that reason, 3G should also use the internet and social media sites such as: Facebook, Twitter, LinkedIn, YouTube, and so on to make effective communication with potential customers (Reynolds, and Lancaste, 2013). In addition to this, 3M also creates its position in the market all the way through promoting chemical cleaning products in industrial fairs as well as industrial conferences. Implementation of Plan: Time Schedule: The below table points toward the time schedule that the 3M Australia should follow in order to implement its marketing plan in an effective and an appropriate manner. Task Week 1-2 Week 3-8 Week 9-14 Week 15-25 Week 26-35 Week 36-40 Week 40-48 Week 49-52 Prepare Marketing Plan Environmental SWOT analysis Review of Competitors Customers Evaluation of Market Segmentation, Targeting, and Positioning Implementation of Marketing Plan (Source: Boone and Kurtz, 2014) Budget: The below table designate the budget that the 3MAustralia follow in order to accomplish the goals and objectives that are related to the marketing plan of the firm. Along with this, it should also be noted down that, 3MAustralia need to allocate $300,000 in order to develop marketing plan and budget for the next five years. 1 Year 2 Year 3 Year 4 Year 5 Year Advertising Expenses Expenses Expenses Expenses Expenses Print $5,000 $5,500 $6,050 $6,655 $7,321 Television 5,000 $5,500 $6,050 $6,655 $7,321 Direct Mail or Online 20,000 $22,000 $24,200 $26,620 $29,282 Social Media 5,000 $5,500 $6,050 $6,655 $7,321 Other 1,000 $1,100 $1,210 $1,331 $1,464 Totals $36,000 $39,600 $43,560 $47,916 $52,708 Sales Promotion Trade Shows $2,000 $2,200 $2,420 $2,662 $2,928 Sales Force Promotion 10,000 $11,000 $12,100 $13,310 $14,641 Other 1,100 $1,210 $1,331 $1,464 $1,611 Totals $13,100 $14,410 $15,851 $17,436 $19,180 Total advertising $49,100 $54,010 $59,411 $65,352 $71,887 Total of 5 Years $299,760 On the basis of the above budget that is essential in the implementation of marketing plan, it can be said that, the 3M Australia should focus on online as well as social media advertising in order to target both industrial and home users to promote its chemical products in an effective and a proper way (Payne and McDonald, 2012).Moreover, it is also stated that, the 3M Australia must take help of sales promotion strategies such as: sales force promotion, trade shows, industrial fairs, and industrial conferences in order to promote its cleaning chemical products in the target market and to build its brand in the global market place. Conclusion On the premises of the environmental as well as SWOT analysis of the 3M Australia, it can be assumed that 3M will focus on chemical cleaning products. 3M also develops marketing plan that would be helpful to promote its products and to attract more customers in an effective and a significant manner. Along with this, 3M also faces high competition challenges in the market, so the firm must change its marketing and promotion strategy in order to accomplish positive results and to enhance market share as well as position of the firm in the Australian market. References 3M Australia Pty Ltd. (2016).About Us. Available At: https://www.3m.com.au/3M/en_AU/company-au/[Accessed on 22nd August 2016] 3M Australia Pty Ltd. (2016).Chemicals. Available At: https://solutions.3m.com.au/wps/portal/3M/en_AU/FacilitiesCleaningAPAC/facilities-care-cleaning/Products-Directory/~/Cleaning-Chemicals [Accessed on 22nd August 2016] Aaker, D.A., Kumar, V. and Day, G.S. 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